If you talk to enough Internet Marketing consultants and experts, eventually you’re bound to encounter what I like to call the creativity trap. Because so many people are out there looking for the big pie in the sky solution to everyone’s problems, there’s a tendency in this industry - like any industry - to think that some holy grail of web marketing really does exist.
First, targeted analytics was the answer. Then, Search Engine Optimization came rushing on the scene. And, today, Social Media is all the buzz. But what will be the next big thing?
Honestly, I haven’t a clue. (OK, well maybe I have a clue, but I certainly don’t have *the answer* you want.)
That’s what makes Search Marketing so exciting. Every new client project I work on brings new questions and thus new answers. And on the other side of the equation, the major search engines are constantly changing their rules to reflect their evolving standards and expectations from web developers.
Suggesting that a final solution exists for any form of marketing is, well, discouraging to say the least! The beauty of the Internet as a social and commercial space is its speed of transformation. Sure, there are major roadblocks and discouraging elements to marketing online - online traffic is much harder to convert these days; search companies are becoming much more stringent; social media is over-hyping and over-buzzing everything!
Still, the answer to these problems is NOT some hard-and-fast system. This is a creative business. (Wait! Isn’t business itself creative?) And creativity is going to be the leading factor for success in the years to come.
